What is TikTok’s Potential?

Your company’s potential has a place in TikTok.

Generate brand awareness, publicize your activity, reach more people much faster, and build communities inspired by consuming joyful, fun experiences that are highly focused on their own interests.

The possibilities of being relevant to your customers and discovering new markets are almost endless.

Trigger the creative side of your company and give users a radically different way to learn about your product or service offerings.

Explore the type of interactions through short-format mobile videos that this social network has for your business, boost your marketing strategy on TikTok, and reach exactly the audience you are looking for.

Tell what you do in your company in a different (and profitable) way.

This is of interest to you.

What is TikTok and what is its potential?

The app, which was initially launched under the name Douyin in the Chinese market, was later rebranded as TikTok with the idea of expanding its influence and reaching an international market.

The potential of this social network is based on two fundamental principles for creating content that connects with a very specific type of audience: it is very visual and very short.

In addition, users are much more than just passive recipients and participate in the creation of content with short videos of up to 60 seconds, and to the same extent, partly with their contribution, you establish real connections, gain trust in your brand, and get more participation while increasing the number of active followers.

The most notable difference with respect to other social platforms such as Facebook or Instagram lies in the fact that their home pages show content from people you already know or profiles you already follow, while on TikTok this trend is reversed, and gives visibility to videos you’ve never seen before.

Boost your business visibility on TikTok

TikTok videos are short, direct, customizable, and can be reused on your website, blog, or the rest of your social channels.

The discovery process of new content through TikTok’s intelligent algorithm connects with users based on their viewing preferences and consumption habits.

It has a search and recommendation function capable of determining what content is relevant to each user based on their likes, contacts, shared videos, followed accounts, content, or comments posted within the app.

It gives every video the opportunity to go viral.

And because of that, you’ll get more engagement with your videos with much less effort, rapid growth, and maximum visibility to your target.

But there’s more.

90% of TikTok users use the app several times a day, it’s effective for all types of brands, but it also drives purchase intent and shortens the sales funnel, because, in addition to creating engagement and interaction, it sends traffic (to the web or e-commerce) and generates conversions.

Think about one thing. You don’t need to have hundreds of thousands of followers to be successful. All you need is to reach the right followers.

Attracts the generation of the future

They are self-taught, creative, and non-conformist, treasure an entrepreneurial spirit, know what they want, behave like true digital natives, and love originality in the content they consume.

They have in their hand (and on their mobile) all the digital tools to decide which brands they are going to interact with, how they are going to spend their time, or where they are going to shop. If you enjoyed this article and want to learn how to buy tiktok followers, feel free to visit their page to know more.

Native video apps have become the new social networks and TikTok (which already surpassed 2 billion downloads in the summer of 2020) helps you position your brand as a conversational, easy-to-connect, and accessible benchmark for building long-term partnerships with these audiences.